My Work
Hi, my name is Jocelyn Smith, and welcome to my portfolio. This collection showcases work I have completed throughout the semester at Auburn University, highlighting the projects, and brands I have been proud to work on as I continue growing as a public relations professional.
Client Campaign: Auburn Parks & Recreation
This campaign was developed in collaboration with Auburn Parks and Recreation as part of a client-based course at Auburn University. Working directly with the organization, our team conducted research, identified communication gaps, and created a fully integrated campaign to increase sponsorship engagement and strengthen relationships with local businesses. In addition to strategy, we developed a range of deliverables across digital and traditional platforms—including branding guidelines, email campaigns, social media content, and print materials—designed to create consistent messaging and highlight the community impact of sponsorship.
jocelyncsmith 